Digital Strategy: identifying opportunities
Today, the least relevant component of a digital strategy is technology. Of course it is important and it is necessary to invest
Virtual interview: Online Advertising
We interviewed our Executive Director, Victor Hugo Orrego, who answered a series of questions related to the importance, advantages and current impact
New Year’s resolutions and digital trends for 2023
One of the most talked about topics these days are the acclaimed “New Year’s resolutions”. When we start a new year we
Video, a fundamental tool in your digital strategy
The use of video in the advertising media mix has become a fundamental element to achieve positioning, interaction and branding objectives.
The company that does not adapt to digital will soon wither. Be like the tree!
We all know that trees have greater longevity than other types of plants, that they branch at a certain height from the
Does my company need to have a presence in social networks?
Simple, your company needs to be where your customers are. In the digital world they are talking about your brand even if
Millennials and e-commerce through Facebook
Someone asked me this on Facebook and below is my response. Interesting discussion. Victor H Orrego give me your appreciation: Millenials, are
Online Advertising: Why invest in Youtube as a medium?
Today we move like fish in water through the current digital landscape, we live in an age where we must supply an
Content Marketing: Challenges and opportunities in your digital strategy
In recent years, Content Marketing has become a key element in the implementation of digital strategies for brands. Companies have begun to
Email Marketing: The fine line between what is worthwhile and what consumers consider spam.
Despite heavy criticism and many announcing its demise, email marketing is more alive than ever. Web users continue to open